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Your Label Says A Lot About Your Business

A brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or service by customers and potential customers. As competition intensifies, small business owners are realizing the power of branding through private label as part of an ingenious business strategy. Owning your brand is not only an alluring marketing and sales tool, it makes good small business sense. Wholesalers of private label products offer resellers and diverse others the opportunity to build recognition for their own company and product, as well as develop customer loyalty. With a lead on identity and a secure on loyalty, new and repeat sales are sure to follow, given that your product meets consumer expectations. The bottom line is: You will drive your revenues and increase profits through the use of private labels.

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It's tough out there, particularly because of layoffs and our sluggish economy. So what's a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.

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The secret to successful communication in business and in everyday life is asking the right questions. Understanding the value of effective questioning is probably the single most dominant factor in achieving business success. The way to learn about what people need is to ask a question and then listen carefully to the answer.

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Predatory salespeople are everywhere –from the department stores to car sales. Time and time again we’ve seen these salespeople hunt like hounds trying to get their next sale, the next big commission. “Sell at all costs!” “Don’t let them say no!”

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